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| The company |
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| The Strategic Business Unit |
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Peecker Sound was established in 1977 as the leading brand of the then up-and-coming and ambitious Sound Corporation (founded some years earlier in 1968) to serve what is currently called “fixed installations and club sound”, that is to say designing, producing and distributing professional sound reinforcement systems for public entertainment venues such as dance clubs, theatres, music pubs, lounge bars, cinemas and any other establishment delivering reproduced music.
As is widely known, the top management of the Sound Corporation group now has direct control over well-established brands such as X-Treme – created in 2001 as the label for products designed specifically for “touring & concert sound”, i.e. professional sound systems for concerts, music events and other festivals with live music – and XTE – primarily designed for “commercial sound” (also known as “public address” in Italy), namely the production of sound systems to deliver music, announcements, emergency and/or evacuation messages in airports, shopping centres, places of worship, hospitals, hotels, leisure facilities, cultural venues and so on.
In 2009, Peecker Sound undertook a major strategic-operational reorganization of the business unit which resulted in the creation of three distinct divisions based on the following final application of the manufactured products:
Sound Reinforcement – the company's core business since its establishment –, Controlled Radiation – designed for patented products for controlling sound emissions – and Acoustic Research – a specialist area for measurement equipment and special sound projects.
With major sound reinforcement projects, large-scale events and music festivals to its name, a distribution network covering over 30 countries and more than 2,000 installations all around the world, Peecker Sound is considered today one of the leading companies in the international professional audio industry. |
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